RE;BORN Project
A full branding campaign connecting RE;CODE's upcycling philosophy with Kintsugi — celebrating reconstruction as beauty.
Branding
RE;CODE is a Korean sustainable fashion brand that deconstructs and rebuilds discarded garments into new forms, making visible seams, patchwork, and reconstructed joints a core part of its identity. "Beauty Re;Born" connects this approach with the philosophy of Kintsugi — the Japanese art of repairing broken pottery with gold — where flaws are not hidden but celebrated as beauty. This full branding project includes visual identity, tone of voice, target audience research, positioning, and print and digital ad executions.
