Latitude Festival — Music Festival Brand Identity
A concept rebrand for Latitude Festival — an annual UK music and arts festival held in Suffolk. Covers logo redesign, ID badges, tickets, poster, merchandise, booth signage, and live stage design.
Branding
Latitude Festival is a concept rebrand for Latitude Festival, an annual UK music and arts festival held in Suffolk, United Kingdom. The goal was to reimagine the festival's visual identity with a bold, high-energy aesthetic that captures the scale and excitement of a large-scale live music event.
The color palette centers on vivid orange, deep navy, and electric blue, paired with sharp, tech-inspired typography that gives the brand a futuristic yet festival-ready feel.
The project spans the full brand ecosystem — including logo redesign, ID badges (VIP, Crew, Talent, Media), entry tickets, merchandise such as caps and bomber jackets, outdoor signage and booth displays, subway poster advertising, and live stage design with LED panels and neon arch structures.
Every touchpoint was designed to feel cohesive and immersive, from the moment attendees see a poster on their commute to the moment they walk through the festival entrance.
